TikTok announced a Shopping Assistant on 5 October, an AI agent that answers questions about products, sizing and shipping and can complete the purchase in the same chat, TechCrunch reported.
It also launched Buy Direct, a one-click checkout from brands in the For You feed, with partners including Shopify and Stripe. TikTok gave no launch date or sales figures.
Why it matters: one of the biggest social platforms is building a buying agent into its feed, so shoppers do not need an outside AI tool.
Source: TechCrunch. Also reported by The Next Web.